Over the weekend, if you are around at the heart of Singapore’s industrial-hip Jalan Besar, you might have noticed a pop-up store by one of the fastest growing online design retailers in Singapore: Naiise, which we previously featured.
The pop-up store is the retail collaborator of a newly launched project, Transitional___ ( Transitional Space) by Shophouse & Co. Conceptualised as a travelling creative platform that brings life to various spaces in the city, Transitional___ is a site-specific temporal setup that creates new opportunities and lower barriers of entry for the creative community.
As the retail partner for Transitional___, Naiise will open the pop-ip store daily from 12 noon to 7 p.m. daily, from 24 May to 22 June 2014, at 115 King George’s Avenue. Shoppers can look forward to an interesting product showcase, comprising of industrial furniture, upcycled products, local designs, locally made foods, and other home and desk accessories.
The Jalan Besar pop-up store comes two months after Naiise’s first pop-up store on a rooftop urban farm at People’s Park Complex earlier this year, reflecting the online retailers’ growing ambitions to create unique and meaningful retail experiences both online and offline, allowing people to first-hand experience, discover and interact with designs from Singapore and abroad.
Taking up a third of the loft-like industrial space, Naiise’s new retail space utilises cable drums and pallets salvaged from the surrounding industrial neighbourhood and bright colours that make it inviting for anyone to walk in and discover good design. The retail concept took a week to design and execute, and showcases the online retailer’s unique strength in transforming empty spaces into warm abodes with the use of design, and upcycled products salvaged from
its surroundings.
Increasingly, we are starting to see an online to offline model where online shopping sites are enriching their customer online experience to a physical interaction through Pop-Up stores. We have seen that for popular chatting app LINE, which opened their first Pop-Up store in Singapore earlier this month, as well as online shopping site Zalora opening its first weekend pop-up store at Tiong Bahru earlier in March.
Naiise and its designers will also be running free, short-duration demos every weekend, which are targeted at helping people better understand the nuances of the designers’ crafts, as well as a 1-day local food tasting event to showcase its newly launched local food section.
Courtesy of the Naiise team, here are some photos of the Pop-up store as well as photos of the team’s behind the scenes action:
Very nice.