Editor’s Update: The post is updated to credit the source of information taken from Tech in Asia
Lazada, a sister online shopping site for Zalora, has just launched yesterday in Singapore. The official launch also saw a specific localized site for Singapore shoppers Lazada.sg.
Many online savvy shoppers around Southeast Asia are familiar with Lazada: available in Indonesia, Vietnam, Malaysia, Thailand and the Philippines, Lazada claims to be one of the highest trafficked online shopping site in the markets it is currently available. It has accumulated 79 million page visits in the first quarter of 2014 alone. It hopes to also be the go to shopping site in Singapore.
According to Tech in Asia, during the media launch event, when asked about the decision to expand into Singapore, Lazada cofounder and managing director Martell Hardenberg commented: Singaporeans are increasingly turning to e-commerce to fulfill their every need and we feel that we are well positioned to maximize off this trend.
Lazada currently has over 20,000 items across eight different categories for its new Singapore site, despite being only two days old. Some of the popular categories on the marketplace include health and beauty, watches, mobile and tablet, cameras, gadgets, fashion and many more. The article on Tech in Asia also mentioned that there will be up to 13 new categories to be rolled out to Singapore customers in the coming weeks.
Lazada also offers cash-on-delivery service, where customers can pay up to S$500 (US$398) when they receive the goods at their doorsteps. In June, customers can expect to access Lazada through specific iOS and Android Lazada app.
Other than Lazada, several other active online shopping sites include sister site Zalora, Japan based Rakuten, China’s Taobao, SingPost backed Omigo, Qoo10, as well as several other marketplaces such as ShopAbout.