AirAsia seems to be ramping up its digital activities, and one of it recently caught our attention.
The low cost carrier, originating from Malaysia, recently launched a campaign with popular messaging app LINE in a bid to get more awareness among digitally savvy customers. Other than having a dedicated official account on LINE Singapore, it also has a dedicated set of stickers for LINE users following the account.
It is well known that LINE users are big fans of customized stickers, and AirAsia is leveraging on this. At the point of writing, there are over 50,000 users following the AirAsia Singapore account. There are also multiple giveaways and news update for followers of the account.
“Are you on LINE? Because AirAsiaSingapore is now officially on LINE! Make friends with us to download exclusive cute stickers to send to your gossip kakis on the chat app! Search us on LINE with our official ID @AirAsiaSingapore and friend us!” – AirAsia Singapore Facebook account.
Other than AirAsia, other brands who have signed up an official account with LINE Singapore include online shopping site SoSoon (102,000 followers), 7 Eleven (16,600 followers), Rakuten Singapore (213,000 followers), LINE Shopping (302,000 followers), Sony (8,137 followers), Starhub (21,742 followers) and a few other entertainment brands.
Wind Blowing In AirAsia’s Favour
Earlier this month, AirAsia also activated its on-board Wi-Fi testing in preparation of the product launch scheduled by end of 2014. The range of Wi-Fi product includes Instant Messaging, emails and content streaming will be made available step by step on all AirAsia flights with the AK flight code. The progress will then deliberately made further into and throughout AirAsia Group.
In addition to launching WiFi products on board its flights by year-end, AirAsia plans to launch a foreign exchange service and duty free shopping on its flights.
AirAsia’s Group CEO Tony Fernandes recently told reporters at the launch of Redbox, the airline’s new low-cost courier service that their fourth quarter “looks very strong”.
“We will wait and see, but the wind is blowing in our favour,” said Fernandes.