Hallelujah! Extend Your Phone Battery Life With This App’s Suggested Personalised Actions

I rely a lot on technology, especially when it comes to mobile phones.

Just like you folks, I use these gadgets for communication and entertainment purposes. (I practically use them to craft a livelihood.) What’s more, it’s stocked with essential apps such as Spotify, WhatsApp, and others that I’m not going to bore you with.

All these features make it even more irreplaceable.

I’m also a bit compulsive. I have the habit of constantly charging my phone, because I worry that my overconsumption of apps will cause it to run out of battery.

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When I hear that that there’s a new app called ‘Normal’ that keeps a tab on app usage to check if there are methods you can take to save your mobile phone’s battery life, I decided to take a peek to see what the commotion is about. Will this app be the solution to our problem? Only one way to find out!

According to its iTunes page: “By aggregating data from hundreds of thousands of users, Normal is able to accurately and precisely pinpoint the battery hogs on your device, tell you whether or not this is also happening to other people, and project by how much time you will extend the battery by killing each hog.”

Developed by Kuro Labs, the app collects generic usage data on your gadget and aggregates it on the cloud platform. It then analyzes the data, along with data from other users who have similar categories of apps, and sent the results back to you. The data includes battery level and what type of device you have.

CEO and co-founder of Appsfire Ouriel Ohayon posed a really interesting question about the new app’s limitation: What if we find out the apps using most of our battery are apps we can’t live without? 

Does this mean we have to delete them? I, for one, cannot bear the thought of uninstalling Spotify if I find out it’s been eating up my battery.

Founded by Adam Oliner and Jacob Leverich, Kuro Labs uses technology developed at UC Berkeley and matured via the Carat Project, a collaboration with the Department of Computer Science at the University of Helsinki. They dabble in mobile application development, statistical data analysis, and mobile energy awareness.

The app holds a lot of questions, and potential. Normal is not free, but for just $0.99, it’s still a pretty sweet deal. Apps are like nominees, they can’t all be winners. (Yes, I’m paraphrasing Seth Meyers’ Emmys Opening monologue.) Will it be a revolutionary app?

Normal is currently available for iOS.

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