After developing an app packed with a treasure trove of information on bars, pubs and restaurants in Singapore, husband-and-wife team Daniel and Marie Toloko are back with another new product in an entirely different niche: a fashion app that gives users honest feedback on their outfits.
Called Pick My Style, their new creation is “a style app that lets you have the second opinion you need, and lets you have fun styling others”. Think of it as asking a bunch of friends to help you pick the perfect dress — only this time round, instead of getting a curt nod in return, you get a ‘Pick This’ or ‘Kick This’.
If You’ve Got It, Flaunt It
During our interview, Daniel shared, “My wife and co-founder Marie had the idea for Pick My Style so we decided to build it. It’s a common problem that girls and women are indecisive about what to wear, or could use a second opinion. She asks me all the time.”
And it’s not just girls, too: guys can upload pictures of their outfits to gather other users’ opinions, though unsurprisingly, there are significantly fewer male users. Even though I took a considerable amount of time exploring the app, I didn’t stumble on any guys’ outfits. And judging by the design of the app, it’s clear that it is much more female-oriented.
Pick My Style employs a fuss-free approach. Upon registration, users can immediately scroll down their feed and share their two cents via a voting system. After they make their choice, the app will display the respective percentages garnered by each option. If neither styles are to their liking, users can opt to post a trend or fashion find to see if it’s a hit or miss.
If you’ve already visited the official website or downloaded the style app on your phone, you’d realise that the stock photos look awfully familiar, with the range of designs looking pretty bleak at the moment. And if this frustrates you, don’t worry. Because according to Daniel, new updates are already in the works.
“We have a lot of exciting features coming up. We are currently working on comments and more valuable features in the works for our users.” He continued, “I’ve been in online marketing all my life, and just recently got into mobile apps. Our first project was actually Happyhour.sg, an app that can help you find the best bars and happy hours in Singapore.”
Daniel may be relatively new to the app market, but he certainly has got the expertise to knock Pick My Style out of the park. “The work is never really done. We continuously face different challenges. Initially, it was getting our message and our purpose across. Now that we have a growing number of users, [the] next challenge is to prioritise what features or functions our users really need and want to make it a better and more useful app to them.”
One thing that surprised me about this app is just how much it helps you learn about yourself — or, more specifically, your personal style. As I scrolled through the feed and came across a vintage-looking skirt, I immediately hit the ‘Picked This’ button. Alas, I found out that 71% of users weren’t fans of it. It definitely made me question my style choice. Do I have debatable fashion taste? It would appear so.
Aside from the unremarkable layout of the app, I really like the concept behind it. I tend to repeat my outfits, so I could see myself using it to reinvent my wardrobe.