Why #iListenToLush Is A Crucial Reminder For Us To Give A Damn About Local Music

Local music, homegrown musical talent — these are things that Singapore should be proud of. And we’re not talking about the glorified and terribly overplayed (no offence Kit Chan, but you’ve sent me Home a lot these past few days and I want to be alone now) national folk music that goes beyond Dick Lee, the national anthem, songs in four different languages — guys, we actually have a scene here. A full-grown able-bodied music scene that should be heard by many, and on many a platform. Where do we start? National radio.

Which is why it puzzles me that the one channel that has fought for local music to be played on air, just as easily as you hear that Ed Sheeran or Imagine Dragons song — Lush99.5 — is having its license up for review due to a drop in listenership. Because, f*ck numbers, and screw commerce, what they’re doing for Singapore culture is priceless. They’ve introduced a world of music to the community that you can’t find on the other 17 stations. They don’t only play local music which you funnily can’t find on the other local channels; they play great music that you wouldn’t hear on the other stations.

Intriguant (Image Credit: Jensen Ching)
Intriguant (Image Credit: Jensen Ching)

Where else would you hear the soothing sounds of Ben Howard in the morning, or of [.gif] and their intoxicating melodies, or Charlie Lim and his brand of sad songs that can make even Winnie The Pooh cry, or gain understanding about jungle beats, or chill out to Bonobo in the night time, or learn about Singapore Metal in one hour with Chris Ho? When it comes to the art of curation, Lush99.5 does it the best.

#iListenToLush is an ongoing campaign on social media by listeners, musicians, and every one who matters to show their support and appreciation for the radio station and its role in cultivating the music culture in Singapore. We take a look at some notable messages.

Show your support and say why you listen to Lush99.5. #iListenToLush because it actually gives a damn about Singapore culture in simplest way it can — by playing music.

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