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With Singapore being named as the best place to do business, and with the Asia-Pacific region becoming a hotbed for entrepreneurs, it’s not surprising that the market for business software is growing rapidly.

According to a report by industry analyst firm Frost & Sullivan, revenues in the Asia-Pacific cloud computing market are expected to grow to USD1.8 billion by 2019, with services for businesses in particular making up 55% of that market. (In short: selling cloud-based software to businesses in Asia-Pac is a pretty sweet place to be.)

Enter Deskera. The Singapore-based company is a provider of cloud-based integrated business software, and was recently named the #1 Integrated Business Application as a Service in Southeast Asia. They are positioned squarely in the business apps-as-a-service space, and integrate three main capabilities: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and Human Resource Management (HRM).


Demand for cloud-based services is growing in Asia-Pacific

In the historically security- and control-conscious Asia-Pacific market, many business leaders are beginning to warm up to the idea of cloud-based services.

Says Frost & Sullivan, “Enterprises across the Southeast Asia region now have an open mindset towards adopting cloud services. In fact, the top management is keen to evaluate how cloud can be implemented within their organisations.”

Image Credit: www.businesstimes.com.sg
Image Credit: www.businesstimes.com.sg

In the U.S. market, the business software space was first disrupted by the likes of Salesforce.com and Netsuite, which helped prove the value that cloud services could bring to its users: rapid implementation of the latest technologies with little to no upfront costs.

And now, the software space in Asia-Pacific is poised for such a disruption.

How SMEs can benefit from cloud-based services

For years, SMEs have faced numerous barriers towards adopting the sophisticated business processes and platforms which have helped big businesses run more efficiently. These barriers include expensive hardware installation, the need for hordes of on-staff IT professionals, and the time and talent to integrate and customise solutions.

But cloud-based services have blown that barrier wide open, giving SMEs access to the same technologies as their more sizeable counterparts. By simply paying per user, per month, most businesses can now get their hands on the most modern business practices available. According to the same report by Frost & Sullivan, this has allowed SMEs to leap-frog their more established competitors technology-wise.

Image Credit: Betterbusiness.deskera.com
Image Credit: Betterbusiness.deskera.com

Deskera has wisely targeted the SME market. Priced at USD65 per-user per-month, the company has reported good traction in Asia’s SME segment with customers like Sushi Tei, Google, Starbucks and Sats Creuers.

Frost & Sullivan said, “Deskera continues to empower the SMB segment with cloud-centric technology… that transforms businesses, increases operational agility, cost savings and enhancing staff productivity.”

And this brings us to the key question: Can a rapidly growing software company in Southeast Asia unseat the U.S.-based software giants? We’ll just have to wait and see.

This article was brought to you by Deskera, a provider of cloud-based integrated business software. They currently operate in India, Singapore, Malaysia, the Philippines, and Indonesia, and is rapidly expanding into new markets.

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