GrabTaxi, Southeast Asia’s leading ride-hailing platform, rebrands to Grab today.
The new Grab encompasses all the company’s services:
- taxis (GrabTaxi),
- private car services (GrabCar),
- motorcycle taxis (GrabBike),
- social carpooling (GrabHitch) and
- last mile delivery (GrabExpress),
All of these services will now fall under one umbrella brand.
About Grab—The Southeast Asia’s Largest Land Transport Company
Grab is Southeast Asia’s leading ride-hailing platform. Grab solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). Grab is focused on pioneering new commuting alternatives for drivers and passengers with an emphasis on speed, safety and reliability. The Company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.
Today, Grab has over 200,000 drivers and over 11 million mobile downloads. Since mid 2015, the company experienced 35 per cent average monthly growth in GrabCar rides and a 75 per cent average monthly growth in GrabBike rides across the region.
“We’ve grown over the years—and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers. We are not only providing passengers with a transport service, we are saving them time and ensuring they have a safe ride,” said Anthony Tan, Group CEO and Co-founder of Grab.
He added, “Grab aims to make transportation accessible to everyone in Southeast Asia. We have set the benchmark in the industry, with the most number of transport services that cater to all price points, all available in one app. We have something for everyone and are committed to delivering the best possible user experience.”
New Visual Identity
The new brand represents Grab’s growing platform of on-demand services to serve the transport industry as a whole. It underscores its brand promises: to provide the freedom to get to destinations safely and conveniently; the freedom to choose the best transport option; the freedom to pursue a rewarding livelihood.
The new logo was designed with freedom at its core. The dual lines are inspired by roadways and they represent the endless road of possibilities. They symbolise the new journey Grab is taking in parallel with its passengers, drivers, employees and society at large.
User Experience Enhancements
Grab’s focus on the customer experience has been translated into new app features to make the updated Grab app more user-friendly. The app is designed to be lighter and provide even faster access to ride bookings.
“We are focused on designing the best possible product for our users. We take a hyperlocal approach to understand what users in each Southeast Asian city prefers, from language preferences to payment options,” said Tan Hooi Ling, Co-founder of Grab. “The updated Grab app is about improving the core experience—we want to make it as simple as two clicks to book a ride.”
Some of the enhancements includes personalised locations, automated retries, live driver tracking, GrabPay (for multiple credit card support), GrabWork for business-friendly features for working professionals.
Grab’s live driver-tracking feature
Grab Freedom Day
Grab is holding Grab Freedom Day in the capital cities of the six countries it operates in. During this event, over a hundred Grabbers including the management team across the region will spend a day as Grab drivers.
“In order for us to outserve our customers, we need to understand them and what better way than spending an entire day as a driver and for a good cause too,” said Cheryl Goh, VP of Marketing for Grab.
Passengers who book vehicles driven by Grabbers will ride for free, and the value of the ride will be donated to charities across the region. Grab Freedom Day will be held in:
- Philippines on 29 January,
- Singapore and Malaysia on 30 January,
- Vietnam on 2 February
- Indonesia and Thailand on 3 February