The web is constantly evolving, with new trends and developments emerging every year. From a web development perspective it is important to stay up-to-date with what’s popular and what’s not, so as to make sure your website is at the cutting edge of web development. India’s economy has been progressing fast over the years, especially in web technology and digital media. Here are some of the hottest new web development trends taking off in India.
Region Specific Domain Names
One popular trend in India at the moment is region specific domain names. Many websites are switching from the universal domain extension .com to .in, which is a unique domain extension especially for India. This domain is available from international web hosting companies like 1&1, and is not only for companies based in India. Companies worldwide can use a .in domain to attract potential customers in the Indian market.
Mobile Responsive Technology
Just like the rest of the world, the tech industry in India has realized that the majority of the population are browsing the web from their mobile. According to Global Web Index “85% of India’s digital population are now accessing the internet via these devices, a figure which has increased by 30 percentage points since Q2 2012. What’s more, the average time devoted to mobiles each day has more than doubled since 2012, jumping from about 1.5 hours to cross the 3 hour per day mark in 2015.” Facebook have recognized the increase in traffic from mobile devices by creating Facebook Lite, a mobile friendly version of the service designed for those who only browse from their mobiles. With the ever increasing use of mobiles to browse the internet, every web developer should follow in the footsteps of Facebook and make a mobile friendly version of their site.
Interactive Info Graphics
Visualization is the name of the game when it comes to displaying information on a website. Static blocks of text are outdated, particularly in the Indian market. According to a study, It seems that people are more open to color visuals rather than plain text. Info graphics are an effective way of communicating information to the user, using animation and diagrams to put across a message to the reader. Website design companies in India have been creating many innovative ways of communicating information using visual design, which makes the website more interesting and engaging.
If you are looking for a way to re-vamp your website, follow one of these trends from the Indian web development market, and give your web presence a boost.