Advertisers know the importance of a good advertising campaign – from the graphics, to its copy, and eventually down to its placement and execution, every single aspect is crucial in ensuring that the message not only gets out, but gets out STRONG.
Singapore and Switzerland-based online advertising marketplace Bid4Ad wants to help businesses and even space providers do that – for free.
Bid4Ad aims to be a one-stop solution to the buying and selling of print, outdoor and online media advertising spaces in real time.
From finding an appropriate space, to being a middleman in execution, and even right down to final payment, Bid4Ad’s model has proven successful, with clients expressing their satisfaction with the experience.
Bid4Ad Is Born
The use of traditional media spaces has not been discarded in spite of digital media’s growth over the years.
Even then, Gregory Marchand realised there were no central advertising marketplaces that catered to smaller enterprises to buy and sell advertising spaces. Hence, he decided to leave his career in the banking industry and become the co-founder of Bid4Ad.
“Many niche print media titles, outdoor and transport media owners are still seeing demand for their products,” adds Christopher Yeo, former Chief Technology Officer at Singapore Press Holdings Search Pte Ltd in an interview with Deal Street Asia. Yeo is currently the senior adviser for Bid4Ad.
Customers need to just log on to the website, select their target audience profile, location and budget of advertisement as well as the period they want it to be advertised for.
The platform is free of charge for advertisers, but space providers will be subjected to a 5% commission charge for each transaction that happens on the website.
With only a few simple steps they are able to book their spaces in the shortest time given.
Earlier this year in April, the company snagged a whopping amount of one million dollars from their angel fundraiser.
With the added investment, the company is able to finish constructing their cloud-based inventory management system that will allow users to log on no matter their location and manage their profiles.
In an interview with the Marketing Interactive Marchand announces that investors have finally Bid4Ad as an a prime example of innovation and they will accelerate their developments in technology to tackle the market’s inefficiencies further.
“It brings us one step closer to bridging the gap between the digital worlds and traditional media,” he said.
Startup cleaning services Helping that received the services of Bid4Ad.
Praised for their activeness, marketing manager of Helping Fleur Lloan adds that Bid4Ad took the time and effort to understand their products, needs and audience.
“As a startup, we have limited marketing budget to spend on our campaign. I have difficulty in finding an agency that allowed me to customise our marketing campaign. Most of the media agency are inflexible,” he says.
Bid4Ad not only allows the chance of advertising to through your usual means, but by a different method if desired to reach more and new people.
Shila, Head of communications as Midas promotions explains that by advertising on Honeycomber’s dedicated e-newsletter and advertorial, they were able to reach a group of audience outside of their music community.
In Southeast Asia, more than 200 space providers and over 300 advertisers are currently using the platform.
The platform is currently available in Singapore, Indonesia, Malaysia, and Switzerland, but registration is open for worldwide users.
Feature Image Credit: www.bid4ad.com