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Changi Airport Uses Pokemon - And It's Super Effective!

It’s been established – Changi Airport is more than just a transitional location for Singaporeans.

We’ve already covered the ways that the Airport, or rather, its team, has won over our hearts (sometimes even without trying), and a Pikachu parade this morning just proved the point even more.

The widespread love for Pokemon was reignited with the Pokemon GO epidemic that infected almost every Singaporean – us included, and while the popularity of the app has suffered an inevitable decline, there’s still a sense of excitement that bubbles up in our hearts whenever anything Pokemon emerges. (Think: The Pokemon-themed cafe‘s upcoming second run)

Changi Airport has jumped onto that bandwagon, and revamped its terminals to cater to Pokemon fanatics and just anyone who loves cute things in general.

Following their Star Wars promotion via exhibits, events, and exclusive plush toys last year, Pokemon comes as a tie-in of sorts this time with its annual Christmas decor.

Image Credit: Changi Airport
Image Credit: Changi Airport

Aside from exhibits, Christmas trees decked with Pokeball baubles, the sale of absolutely adorable Pokemon plushies, and meet-and-greet sessions with Pikachu, there’s also a “Poke Trail”, which will bring visitors around the Airport.

The official launch event came in the form of a Pikachu Parade (the first in Singapore), and happened at around 10:30am this morning. And from the Facebook live video taken by the Changi Airport Group, it definitely attracted many fans – albeit it technically being work day.

Within a few hours of its posting, it has garnered over 8,900 likes, over 900 comments and over 2,900 shares – a feat only possible with a cultural phenomenon like Pokemon.

There was also much excitement from comments in the post, with a father planning to bring his kids across the island just to watch the Pikachus dance. (For the unacquainted, Jurong is on the far West side of Singapore and Changi is in the East.)

FB screenshot
FB screenshot

Foreign fans of Changi Airport also seemed to be equally delighted by the Pikachu Parade:

FB screenshot
FB screenshot
FB screenshot
FB screenshot

A quick search on Instagram with #changiairport also revealed a flurry of social media posts by those witnessing the event:

The PokeGO hype may have fizzled out, but judging from the response to Changi Airport’s initiatives so far – the love for Pokemon is still far from dead.

Featured Image Credit: Changi Airport’s Facebook page

 

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