From Warehouse To Christmas Camping Wonderland, Naiise Is Ramping Up Their Game This Year
If you haven’t heard of Naiise by now, you’re probably missing out on the coolest store in Singapore.
With a strong presence both online and off, they are the stockists of products and novelty items by Singaporean and international designers who have found fans not just among Singaporeans, but also overseas visitors as well.
They are also one of the most prominent local retailers who consistently believes in the power of a pop-up store, given that they owe their roots to the concept while making their on to offline transition.
Now, they have a physical presence of 6 stores – located in malls around Singapore.
3 Years Of Christmas Cheer
One pop-up store tradition which they have kept until today is their celebratory nod to the joyous season of Christmas.
Now in its third year, the Naiise Camp Christmas seeks to be a talking point and lifestyle destination this festive season, offering visitors a unique and immersive experience with retail, food, and workshops – all revolving around a camping theme.
As its name suggests, the pop-up store this year has been conceptualised with a camping theme that promises to be an antidote to the bleak economic and political news coming in daily.
This year, it’s all about gearing up, stepping out, exploring and having fun – all in the good spirit of adventuring and discovering.
Christmas gift ideas at the Naiise Camp Christmas pop-up store offers a selection of design and lifestyle products that revolve around the theme of adventuring and exploring, with specially-designed Christmas gift sets and products from a range of popular gifting categories, including food, fashion, stationery, tech and novelty gifts.
A Location To Discover, Too
Situated somewhere overlooking the Kallang River, this year’s Naiise Camp Christmas is housed in a 2,800 square foot converted warehouse space located at 66 Kampong Bugis.
The slightly ‘ulu’ location was chosen for the purpose of becoming an idyllic getaway from the city, and a respite for shoppers looking for an unconventional shopping destination.
Basically, it wants to be a place where shoppers can enjoy a slow and relaxing weekend; shopping for Christmas gifts at their own pace, and experiencing new food concepts with fellow “campers”.
Visitors Can Do More Than Just Shop
Aside from Christmas shopping, there are also some in-house activities to keep visitors occupied.
From a Scout Trail where you can get your own ID card and earn proficiency badges, to having a taste of delicious Christmas baked goods with the Pot Luck Party by Bkosfood, a community of Singapore bakers, even the most shopping-adverse of individuals would find something awesome to do there.
Each weekend will also play host to a different set of F&B experiences, with vendors serving up coffee and all the usual Christmas goodies, with some of the sales being pledged to charities in the spirit of giving.
Once you are ready to make payment for all your shopping, Naiise has a pleasant surprise before you take your leave.
As a token of appreciation to ardent supporters of Naiise, every customer who shops at the pop-up store can participate in a sure-win lucky dip,
with prizes from Tanuki Raw, Honestbee, Saveur, Dazzling Café and GoFresh among others, up for grabs.
If you need those gifts to be a secret, there will also be complimentary Christmas gift wrapping designed especially for Naiise Camp Christmas which is exclusively available there.
“Christmas is our favourite season at Naiise and our annual Christmas store is our way of thanking the community, connecting emerging local businesses, giving back to society and giving our shoppers a magical place to kick back and relax with us at the end of the year. Even as we expand our brick-and-mortar retail footprint, the Christmas popup store will always hold a special place in our hearts as a unique melting pot of retail, F&B and lifestyle activities that showcases the best of our local creative scenes.” – Dennis Tay, Naiise founder
We are certainly looking forward to pop by for a visit.
Still waiting on those Naiise vending machines to be available en masse, though.
Naiise Camp ChristmasWhere: Level 7, 66 Kampong Bugis (above Kilo Kallang)When: 18 November to 24 December 2016, open Fridays to Sundays, from 12 p.m. to 9 p.m.