If you’re anything like myself, the advent of companies like Grab and Uber have definitely made me a happier commuter.
Promo codes aside, they have been dishing out new services and perks one after the other, and Grab has taken another swipe at competition with the introduction of their new GrabRewards programme.
The programme is exactly what its name suggests – GrabRewards will allow users to earn points for every GrabTaxi, GrabCar, GrabShare and GrabCoach ride they take.
These points can then be exchanged for free rides, special discount codes, and deals from Grab’s partners.
Here are the available rewards on the app currently:
Just like many other rewards/loyalty programmes, the number of points that a user has will determine their ‘rank’, and each tier will have a corresponding set of perks.
Every $10 spent on a ride would give a Grab-er 7 points (not sure about the math there…), and from now till March 31st, users will get 20x more points for the same amount spent.
Will Competitors Adopt This Strategy Too?
Competition between service providers has been heating up steadily as companies rush to entice more customers to choose them over other options.
What Grab is doing with their new loyalty programme is pretty clever, because by partnering with other brands, many of whom are already popular among Singaporeans, those who aren’t already using the app are more likely to consider Grab-ing in hopes of getting discounts off their favourite brands.
Brands also stand to gain more exposure with their Grab partnership, so it’s pretty much a win-win-win situation for all involved.
So it won’t be surprising if we see competitors like Uber and ComfortDelGro taking up this approach as well.
Watch this space for updates.