When we think about on-demand food delivery apps like uberEATS, Deliveroo, and foodpanda, we don’t usually associate them with breakfast.
Restaurants listed on these platforms generally either don’t open for breakfast, or only take orders only from lunch onward.
Breakfast is always mentioned to be the most important meal of the day, but most professionals tend to skip in favour of just a morning coffee as they make their way into the office, citing the busy early schedules.
Now, though, it seems your favourite food delivery platforms think you should start having breakfast again.
In the last week, we’ve seen an early morning movement sweeping the likes of uberEATS, Deliveroo, and foodpanda.
Here’s how each of them are taking aim at your busy mornings.
uberEATS is starting their breakfast delivery service tomorrow, 28 March, and finally joins rivals Deliveroo and foodpanda in doing so.
From 8am Tuesday morning, you will be able to order in from a select number of f&b establishments, depending on where you’re located.
Says Barry Levy, Head of Expansion, UberEATS APAC, “A good breakfast sets the tone for the rest of the day. But because not everyone has the time to enjoy a satisfying breakfast before starting their day, UberEATS is delighted to be able to help you get a hearty, comforting breakfast at your doorstep at the tap of the button.”
With uberEATS, you can now PAUL Boulangerie Patisserie, Joe and the Juice, The LoKal, Jewel Coffee, and many more.
Also, for its opening promotion, uberEATS is also giving away croissants for everyone tomorrow morning courtesy of PAUL Boulangerie Patisserie while stocks last.
If that’s sold out by the time you get to it, there is also a code for free delivery.
Just key in FREEBFAST when you checkout from 8am to 11am. Note that it is only valid tomorrow.
Deliveroo And foodpanda
Though lesser known, Deliveroo and foodpanda have actually been delivering breakfast for a while.
foodpanda starts orders at 8:30am.
Unfortunately, the lack of choices of establishments is the main drawback. Keying in our current office’s postal code will bring up the likes of Toast Box and one other fast food place, but that’s about it.
Using our current office’s postal code brought a grand total of zero choices.
While foodpanda definitely has the most reach islandwide, breakfast deliveries will still be largely upon their partner establishments. Other parts of Singapore may have better choices, but for us in the CBD and southeast Singapore, we’re not so fortunate.
Deliveroo, though, fares a lot better.
Keying in the same postal codes yields a far more extensive lineup of eateries who are able to deliver. Expect f&b establishments such as Joe & Dough, Costa Coffee, Epicurious, Kimly Dim Sum, and more.
The earliest order time we found is 8:45am, while not as early as uberEATS, it at least does a much better job at being a direct competitor for a slightly late breakfast or even brunch.
Interesting Proposition, But Will People Order?
Uber has for so long wanted to integrate itself into our lives as much as humanly possible.
From giving us an affordable means to get from point to point, they are now aiming for our food to be sent together with our daily journeys, and that is a tall task for any of the 3 we mentioned above.
What they essentially wish to do is to become the default way we eat our breakfast everyday, and everyone knows that is simply not possible at the moment. For most of us, our daily transit on public transportation will bring us to nodes that will have an ample selection of takeout food stalls for us to grab a quick bite or drink.
And if we were to actually grab a ride on a ride-hailing app, it’s more likely that we are rushing to work, and food will be the last thing on our minds.
Still, that’s not to say that this is a bad thing, as more choices are better than none.