Facebook Stories – the feature we all knew was coming is finally here. Facebook Inc has finally made live the Snapchat clone on it’s main app after beta testing for months, and first rolling it out on Instagram, WhatsApp, and Messenger.
In very much the same way that it has appeared on Instagram and Messenger, your friends’ Stories will appear in a row of bubbles near the top of the screen.
And the heart of this new feature is the upgraded in-app Facebook Camera.
In it is all you would expect from a die-hard Snapchat clone – which, by the way, has been openly admitted by a Product Manager at Facebook, Connor Hayes at a press event in San Francisco, that this is something that was “pioneered by Snapchat.”
You still have the basics of taking photos and short videos, along with the addition of text and simple scribbling with digital markers.
Of course, there’s a lot more going for it.
Let’s go into the specifics of Facebook’s new feature.
Well for one, Facebook has better filters than Snapchat – a sentiment that others have also expressed.
While location based filters have yet to make its way here, that may not matter. Currently you have access to a multitude of face morphing filters from all your favourite movies.
Think Power Rangers, Guardians of the Galaxy, Minions, Alien, and many more. This means that we could possible have more of these for any future box office hits.
On top of that are also all the funky and quirky filters, where you can turn your photos into a scene out of famous paintings and music videos, or simply have food going into your mouth, or lasers out of your eyes.
Oh and if you just want to send it to a specific person, and not everyone on your friends list, there is of course the option for direct messages.
In a nutshell – to stay relevant.
Facebook has for so long tried to continuously evolve itself, so gone are the days of just posting status updates and photographs.
With Stories now Facebook, it joins Instagram Stories, Messenger Day, and WhatsApp Status, and for better or for worse, gives all of Facebook Inc’s apps a more uniform look with that same disappearing story functionality front and center.
That’s not to say that the camera truly performs the same way in each app.
WhatsApp Status is the most basic of the bunch, Instagram Stories takes advantage of additional app features such as Boomerang and Live Streaming, while Messenger Day is all about the stickers.
We’re not the least bit surprised that Facebook decided to make all these distinctions between the various apps.
It is the norm for people to cross-post content created from another app.
For the Facebook of today, it’s all about having the Camera do the talking.
In Facebook in itself, we already have a mish-mash of non-exhaustive content at the fingertips of millions around the world.
In case you didn’t notice, Facebook is literally trying to be the Internet itself. Viral videos, breaking news, online shopping, instant articles by publications, and now Stories.
Everything is all inclusive, and Facebook is trying to make it such that you don’t have to leave its site or app to get your daily dose of content, be it from your friends or everywhere else.