- Reliability: Instant loading, even in uncertain network conditions
- Speed: Responsive to user interactions, smooth animations, no jerky scrolling
- Engagement: Should look and feel like an actual app on the device
- Speed: Instant loading, even with maps, images and social media plugins.
- Mobile search engine ranking: AMP-optimised pages rank better and faster in Google searches and are able to convert more mobile page visitors into customers.
The winners were picked based on the following criteria:
- How well they tackled their business problems
- How they improved the user experience of their original sites using these technologies
- The quality of their implementations
The Winning Idea123RF’s team developed a PWA version of their website that was responsive, mobile-friendly and allowed users to easily access their stock photo offerings. They also built in features like push notifications and Google Chrome’s ‘add to homescreen’ function. We spoke to some of the 123RF team members who told us a little about how they prepared for the hackathon and of their experience throughout. “We did a little research on PWA and AMP before the hackathon. During the session, we had to work collaboratively and ensure that everything from the back-end to the front-end were talking to each other and the process flow emulated our current UX (user experience) as much as possible.” The PWA library has a different way of interfacing the data compared to their current system, so one of the challenges they faced was to implement data elements that were a bit more dynamic.
We’ll have to wait before we actually get to see it on their website.The team explained that they cannot commit to a roll-out date but they are “definitely evaluating the possibility of implementing PWA in the near future”.
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