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Look Out For This Seal When Online Shopping In M’sia To Avoid Getting Scammed

It’s a telling sign of our times that almost anyone can be an entrepreneur. The internet along with all its advancements have made it so that anyone with something to sell can do so at the click of a button. As a result, there are now thousands of online merchants who are striving to gain the attention of consumers, with each one promising to provide the best e-commerce experience. But along with this also comes the very real risk of unethical practices on the side of business owners, putting many consumers at unease. And a 2016 survey found that Malaysians are very vulnerable to internet scams—46% of the respondents had been victims of online scams. This is why customers looking to make purchases online should look out for the BizTrust seal of approval by Suruhanjaya Syarikat Malaysia (SSM). The seal was launched in July last year by SSM with the intention of providing online businesses a proof of business authenticity that they can display to potential clients and in turn, gain their confidence. “We want consumers and business operators to run their businesses smoothly. By registering with SSM, the company helps to build trust among its consumers,” said SSM CEO Datuk Zahrah Abdul Wahab Fenner at the BizTrust soft launch last year. The seal is displayable on merchant websites and is basically a mark that guarantees the business to be complaint with the guidelines stipulated by BizTrust, namely transparent and fair pricing, safeguarding of consumer privacy, and strict levels of security. This seal can be applied for by merchants who sell on platforms such as Lazada, Shopee, or Lelong, as well as those who sell through their own websites. Businesses can apply for the BizTrust certification through the SSM website in three different levels, each requiring increasing levels of secure practices on the part of the business owner. Businesses who apply must clearly state the terms and conditions of sales, have measures in place to resolve any issues with customers, and provide monitoring for BizTrust compliance. Having ticked all the boxes, businesses will then be provided with the BizTrust seal that they can display on their website or pin on their social media page.
An example of an online business with the BizTrust seal.
Clicking on this seal will lead consumers to a certificate of authenticity that is unique to the business.
Clicking on authentic BizTrust seal will lead to a certificate provided by SSM.
With this in place, online businesses now have another way to build repute and trust among consumers, and similarly, consumers now have a way to tell if they can place their faith in a business and be assured of a safe online shopping experience. Hopefully we’ll see less cases of e-commerce fraud and unethical practices on our news feeds.
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Feature Image Credit: @farizrazali on Twitter