Its first outlet at ION Orchard started off as a standing-only space; and there were days when its sales would rack up to just a few hundred dollars.

Published 2019-01-15 15:58:08

4Fingers is a Singapore fried chicken chain that started off as a single, standing-only space in ION Orchard mall in 2009Fast forward to today, 4Fingers has over 30 outlets across Singapore, Malaysia, Indonesia, Thailand and AustraliaThe firm has also grown to become Singapore’s second largest chicken brand after KFC, which earned $45 million annual revenue in 2018When people walk past 4Fingers Crispy Chicken, many think that the Korean fried chicken joint hails from Korea, or even New York, judging from its grungy, underground interior like graffiti walls and subway signs.

What many do not know is that 4Fingers is actually a homegrown brand.

4Fingers’ four founders were actually “big foodies”, and they had their first taste of Korean fried chicken in New York’s Koreatown.

“The flavours and texture were unlike anything they’d ever tasted, and they believed that this style of chicken could be a fantastic [business] opportunity. They came back to Singapore with their new idea and opened 4Fingers’ first store in 2009,” said 4Fingers CEO Dave Acton.

“The name 4Fingers is a nod to how one would typically need four fingers to eat a chicken wing,” he added.


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