Founded in San Francisco by a husband-and-wife team in 2006, Eventbrite is an event listings site that has disrupted the ticketing industry by focusing on local, affordable experiences.
The company went public in the fall of 2018, and was estimated to be worth US$1 billion, effectively elevating its status to be a ‘unicorn’ company.
Today, Eventbrite announced its expansion into Asia with the launch of its first localised platform in Singapore.
According to the firm, Asia already has a “booming events market” and there’s already a “sizeable organic growth and adoption of Eventbrite” in the region.
Eventbrite’s platform, which can be accessed online or via mobile apps, scales from basic registration and ticketing to a fully featured event management platform.
This new localised platform (eventbrite.sg) will empower Singaporean event creators with tools and resources to help them create experiences and sell even more tickets — including curated local content, seamless native checkout, and payment processing in Singapore currency.
Strong Growth In S’pore
To date, Eventbrite has experienced strong growth in Singapore, powering over 90,000 events in the country since the platform’s inception.
Over 17,000 local event creators are already using Eventbrite, and more than 4.9 million tickets have been transacted on the platform in Singapore.
Moreover, studies commissioned by Eventbrite have shown that Singaporeans continually crave for live experiences, which helps propel the firm’s growth here.
On average, Singaporeans reported that they spent a total of S$429 on live experiences from November 2017 to November 2018, while 13% of those surveyed reported that they spent more than S$1000 in that same period.
The majority of Singaporeans (79%) would rather spend their money on an experience versus a tangible item, and slightly more than half (57%) of Singaporean millennials aged 18 to 34 attend live events to have something to share on social media.
“Singapore is a nation where live experiences are deeply woven into the cultural fabric. From its dynamic arts festivals to its world-famous food scene, there’s always something new and exciting to do in the Lion City; and it’s a market we view as strategic to Eventbrite’s long-term success in the Asia Pacific region,” said Phil Silverstone, General Manager, Asia Pacific, Eventbrite.
“We’ve been closely tracking the events market in Singapore and are excited about the quality and breadth of events taking place. Following strong organic growth of our platform in-market, we’re pleased to deliver a localised offering that will help Singaporean event creators be even more successful and look forward to deepening our understanding of the local market to best serve their needs now, and into the future.”