Gojek Ramps Up Superapp Ambition With Video Streaming Subscription Service In Indonesia

Today, Gojek rolled out its own video streaming service, GoPlay, in its Indonesia app.

With this move into online content, the firm continues to build its ecosystem that has “successfully evolved from ride-hailing and logistics to a multi-service technology platform”, said Gojek co-founder Kevin Aluwi.

Gojek wants to snag a share of Southeast Asia’s largest economy for online content, where millions of Indonesian viewers are watching on mobile.

They’ll be competing with popular US streaming app Netflix, as well as regional players like Malaysia’s Iflix.

Early this year, Grab also brought video streaming onto its app in Singapore through its partnership with HOOQ.

However, Gojek’s approach is highly local for now, and they have done a lot of work on it, including opening a new division Gojek Entertainment Group and setting up GoStudio to create original productions.

Its new streaming service GoPlay will focus on featuring original films and series created collaboratively with Indonesian production houses.

On top of that, Gojek has also secured deals to stream hundreds of recent Indonesian titles, as well as shows from overseas media giants like South Korea’s CJ E&M and SM Entertainment.

Similar to the subscription models for Netflix and HOOQ, GoPlay gives users unlimited access to its content online, which can also be downloaded for offline viewing, for IDR 89,000/month (about S$8.65).

Not long before this, Gojek also unveiled GoGames in its Indonesia app. Rather than just a library of games, it works more like a full platform that lets users top-up game credits, find discounts, tips and guides, and watch curated content from professional gamers.

While the firm is doing many exciting things, it doesn’t seem like they plan to expand these new services out of Indonesia soon.

Gojek Entertainment Group Chief Executive Edy Sulistyo told Reuters they want to “spend enough to satisfy demand”, but didn’t reveal how much they’ve set aside for the online content arm.

A Gojek spokesperson told Vulcan Post that services like GoPlay and GoGames have just been newly introduced for Indonesia.

“In the future, if there is demand for these services in our other markets, we will explore whether we should introduce them there,” Gojek said.

Featured Image Credit: Kompas Tekno, APK Pure

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Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)