Yesterday (Dec 27), Charlie Brown Cafe shared on their Facebook page that they are permanently shutting down.
Located at Cathay Cineleisure, Charlie Brown Cafe is a halal-certified themed restaurant which also sells Snoopy and Peanuts character merchandise based off the popular comic strip.
They were the first Peanuts-themed cafe and restaurant in South East Asia.
This comes quite abruptly after it was closed briefly for minor renovation works last month.
Their last day of operation will be on 31 December 2020. It did not provide a reason for its closure.
Apparently, this is their only outlet left in Singapore and this marks their departure from the Singapore market for good.
Are Character-Themed Cafes Or Restaurants Sustainable?
Charlie Brown Cafe is not the first character-themed cafe that has bitten the dust over the years.
Other character-themed cafes and restaurants in Singapore that have closed in recent years include Hello Kitty Orchid Garden, Gudetama & My Melody Cafes, and DC Comics Super Heroes Cafe.
While they open to much fanfare, thematic cafes and restaurants are quite niche and would typically appeal to a group of fans only.
For example, if you are not a fan of Harry Potter, you probably wouldn’t even consider visiting the Harry Potter-themed cafe.
Such cafes have seen mixed reviews over the years. Fans will laud about them while non-fans will say they are overrated.
With the demise of several character-themed F&B businesses, this suggests that they are not sustainable here.
Featured Image Credit: Burpple / Klook