This isn’t another boilerplate Pro vs. Con bullet-point comparison — there’s plenty of those on the Internet already and they keep changing as e-commerce companies add new features all the time, so I’m not going to bore you with another one.
Instead, I’m going to give you a frontline account from a small merchant, telling you firsthand how doing e-commerce in Singapore using either of these platforms (or your own store) looks like.
How hard is it? Can you make money? What do you have to watch out for?
For context, I opened a small store importing medical goods from Europe in early 2020, around the time the Covid-19 pandemic broke out, when the local market was suffering shortages of hand sanitisers and other products.
Like all store owners, I had to choose my mix of channels to maximise my reach and sell as many products as I could.
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