Homegrown durian mooncake brand Golden Moments has announced that local actress, filmmaker and pâtissier Jeanette Aw will join its team as brand ambassador and Creative Director.
According to a press release by Golden Moments, the team met up with Jeanette last year to share about the brand’s values and visions.
Since the brand’s values of “Treasuring Golden Moments and Cherishing Relationships” resonated well with Jeanette, the meet up culminated in the brand ambassador partnership.
Jeanette also took on the role of Creative Director in Golden Moments’ film advertisement, where she wrote, directed and acted in the brand’s first ever short film.
In addition, Jeanette will debut as the face of Golden Moments this Mothers’ Day. The local popular durian artisan brand will be launching an intense Mao Shan Wang flavoured Super Mama Rosette Cake from April 2021.
The luxurious 6-inch Rosette Cake is soft and creamy, delicately layered with charcoal buttercream, floral earl grey sponge and pure Mao Shan Wang durian puree.
Last year, Golden Moments partnered homegrown goldsmith jewellery brand SK Jewellery to launch a limited edition 24K Truffle Mao Shan Wang snowskin mooncake that costs a whopping S$888.
Some of their other durian offerings include Mao Shan Wang durian puffs, dehusked Mao Shan Wang durians, Mao Shan Wang ice cream and Mao Shan Wang macarons.
“We are constantly at the forefront of product innovation, and aim to set the benchmark of creative and high-quality durian treats,” said Josiah Jeremy, co-founder of Golden Moments in a separate interview.
Featured Image Credit: JCode / Golden Moments