This fashionista's app has 4 million downloads within 12 months, and now it's hit Singapore shores.

Priscilla Tan  |  Singapore
Published 2014-12-03 14:00:19

Fashionistas, are you game?

Naomi Neo. Tan Jian Hao. Arissa Ha. These are just some of the familiar local bloggers who are using Japan’s number 1 fashion app in Singapore. At long last, WEAR has arrived on our sunny shores. To commemorate the special event, they’re holding a contest for all fashionistas. One lucky participant will win a return air ticket to Tokyo, and runway tickets to the Mercedes Benz Tokyo Fashion Week 2015.

To participate in the WEARISTA Style Icon Award, contestants will be required to download the WEAR app and upload pictures of themselves wearing the latest fashion styles, and hashtag the pictures with #WEARISTASG and/or #WEARSG.

Image Credit: WEAR

To qualify for the reputable award, participants must have at least 1,000 followers on their WEAR account. (Note that this is from now till the end of January 2015.) The winner selection process will be based on the trendiest looks and the number of followers gathered.

WEAR may be a fairly new app, but it’s already considered one of the best in the business. It had 4 million downloads within a year and currently has 3.3 million active users around the world. Targeted at women, men, and even children, it’s available for free download on iOS and Android.

The app allows you to find inspiration from the various looks other users have uploaded. Much like instagram for OOTDs (outfits of the day), you can look through looks created by your friends, popular ‘wearistas’, or just browse the top looks of the day.

Image Credit: WEAR

I can see why it’s such a popular app among fashionistas. WEAR has a minimalist user interface (because let’s face it, minimalism is a current trend right now) that’s chock-full of beautiful fashion photography. It surprises me that some of these users aren’t working in the fashion industry — they don’t look like amateur shots at all.

What makes the app even more impressive is that if users spot an outfit they like, they can simply scroll down to see what the brand is. WEAR is not just a fashion diary, it’s a shopping haven. If an outfit catches your fancy, you can use the app to find shops that carry the item and buy it straight from the brand’s website — it’s totally hassle-free. The instant access to online stores from all over the world is extremely convenient.

Think you have what it takes to succeed in fashion in the digital age? Consider taking part in the WEARISTA Style Icon Award to see if you can blow away the competition! You can download WEAR on Google Play and iTunes.


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