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Answered by Jimmy Allen Poh  , Co-founder at Kydra Athletics

Hi,

We started our company in the heat of the activewear craze. However, in Singapore, there are multiple established brands here with a strong following. We made ourselves different with the approach of solving an issue rather than going down the traditional route so that we do not compete with them straight on. 

With a consistent grind, we were able to find a few adventurous customers and slowly penetrated the market.