Elon Musk has begun the rebranding of social media app Twitter to “X” today (July 24). As of writing, the app’s iconic blue bird logo has been replaced with its new logo, which features a white X against a black background.
“X is here! Let’s do this,” tweeted Twitter CEO Linda Yaccarino, posting a photo of the new logo on the social media platform.
As part of the rebranding, Musk shared that posts shared on the social media platform will now be called “x’s” instead of “Tweets”.
The billionaire has also changed his profile photo to the new logo, and has added the site X.com to his bio, which now redirects to the Twitter app.
Musk first unveiled his plans to rebrand Twitter on Sunday through the social media platform. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he wrote.
He reportedly sent an email last night to Twitter employees to inform them that the company would become X, and that it was the last time he would email from a Twitter address.
With the rebranding, Musk aims to create a “super app” that can compete with the likes of WeChat, extending its functions beyond a mere social media app.
Featured Image Credit: Twitter/ Getty