We have written a lot about music streaming services, and the main players in this space include Spotify, Deezer, KKBox and Rdio, which recently launched its service in selected Southeast Asia countries. All these players are actively expanding their reach in Southeast Asia, notably through partnerships with key players which has distribution in the region.
Deezer, has just entered into an agreement with Asia Pacific low cost carrier Jetstar to offer its premium subscription service to travellers travelling to Southeast Asia.
According to an email to Jetstar’s newsletter subscribers, travellers can book any flight with Jetstar to any Southeast Asia destinations between 9 June and 7 September 2014. Once they’ve received their flight itinerary, there will be a link that directs travellers to the Deezer App. Jetstar customers can also sign up for a free two-month Deezer Premium+ subscription and get access to over 30 million tracks. Premium subscriptions allow users to access their Deezer music on computer and mobile devices, both online and offline.
Deezer has always been taking the telco partnership approach when growing its reach in countries. Back in December 2013, Deezer partnered with Singapore mobile service provider, M1, to provide its post-paid users unlimited Premium+ access to Deezer’s music library at a special rate of S$5.99 per month. The usual fee for unlimited music streaming on Deezer is at S$9.90.
Other than M1 in Singapore, Deezer has also partnered up with major telcos around the region: In Malaysia, it has tied up with DiGi, and has also partnered with dtac in Thailand to offer exclusive discounts and perks to these telco subscribers. For the partnership with DiGi in Malaysia, customers who sign up with selected postpaid, tablet and broadband plans with DiGi, can enjoy three months of Deezer Premium+ free of charge. In the Philippines, it has also partnered with telco SMART.
Of course, its competitors, notably Spotify has been busy as well, and recently shared that it currently has more than 10 million paying subscribers and more than 40 million monthly active users.
Who are you rooting for?