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Technology blog Tech in Asia found a scoop yesterday: Singapore’s largest telco SingTel, has quietly released a mobile app that allows user to shop for items through their mobile app.

The new app, called Lyke, is available on both iPhone and Android, and here’s how it looks like:

Lyke singtel

Other than browsing and purchasing items off Lyke, you can also connect with like-minded people and create your own wishlist. The more you share on your wishlist, the better Lyke is able to recommend things that would catch your fancy.

As pointed by Tech in Asia too, Lyke’s arrival could bring the fight to Singapore mobile app Carousell, which recently received a S$1 million dollar investment by Japanese e commerce giant Rakuten. If you are actively following blogshops in Singapore, chances are you would have heard about Carousell. Available in Singapore since 2012, the beautiful app provides its users a simple and easy way to sell your products.

carousell iphone

The key difference between Carousell and Lyke is that with Carousell, users chat up each other and transact with one another (which usually require a physical meet up), while with Lyke, users can pay for the item via PayPal or credit card. Once the transaction is finished, the app sends an email to the user with a receipt that also indicates the time of arrival.

Although Lyke is launched for almost a month now, the download numbers for the Lyke application on Android device is at the 50 – 100 download range, according to Google Play.

Lyke Google Play download count as of 4th December 2013
Lyke Google Play download count as of 4th December 2013

One would expect that with the backing of Singapore’s largest telco, as well as its widely popular digital arm Insing, there would be more users who would be interested to download the new application.

Maybe the team in charge of Lyke has not really started pushing for its publicity yet.

Read also: NUS Alumni received million dollar investment to expand Carousell mobile app

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