Don't Play Play: SGMOJI Totally Understands What Singaporeans Are Looking For In Emojis

This article originally appeared on Vulcan Post. 

Singlish is the best. It’s all about minimalism; how so little can say so much. Just think about how “shiok” means “oh wow that feels/tastes utterly amazing and beyond this world”, how “sorry no cure” can mean “I will never in a thousand lifetimes forgive you” or how “talk cock” means “a load of balderdash that is coming through the orifice that is your mouth” — sweet, succinct, and so effective. Pretty amazing is the magical language of Singlish, eh?

To take it to another level of minimalism, though, creative agency BBDO has come up with SGMOJI to pile on the SG50 spirit that is rampant this week. SGMOJI is a guide to mastering the beloved language of Singlish — in the universal language of Emoji (Download the whole guide here). The idea came about a day after Twitter introduced the #SG50 hashtag. Oh Twitter, is one measly hashtag all you can manage for this SG50-hungry nation?

SGMOJI is pretty amazing; we had a good laugh, and here are some stellar examples: