As the local population is coming to grips with the launch of Pokémon GO Singapore today, one mall has taken the first step in what can be seen as a logical move to attract players of the game.
ION Orchard First To Lure Trainers
The management of ION Orchard has announced that they have already started putting up lures in the mall, to attract players of the game hoping to catch ’em all.
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We spy with our eyes, a Pokémon hiding in the corner – which is it? Head on down to ION Orchard from now till 21 Aug and catch your favourite (or rare!) Pokémon – plus, stand a chance to win $50 vouchers! Simply upload a screengrab of your Pokémon caught within our mall, and upload it with #IONgraphy to stand a chance to win! Multiple entries are allowed – the more you catch, the faster you level up within the game AND higher chances of winning! Photos containing key landmarks within ION Orchard and/or rare Pokémon characters stand a higher chances of winning! We'll award the top 5 photos after the contest ends on 21 Aug, 2359. Stay safe, and be aware of your surroundings 😉 Catch 'em all today! #visitsingapore #pokemongo
In a statement to TODAY, Orchard Turn Developments has plans to release ‘hundreds’ of lures, starting today 6th August, to attract players of Pokémon GO app, in a bid to attract the potential massive footfall that it could bring into the shopping mall.
They will continue to release lures until 21st August, and even have some promotions in-store to reward players who shop in or visit the ION Orchard.As part of its social media campaign, they are giving away S$50 shopping vouchers to several lucky trainers who post a screenshot of them playing the game in ION Orchard and upload them onto Facebook and Instagram with the hashtag #IONgraphy
TODAY also found out that CapitaLand is also launching a similar promotion with campaigns that will span across all its developments, including malls, offices, and residences, with players being bale to earn points when they screenshot themselves playing at CapitaLand facilities, and these points can be used to redeem shopping vouchers.