In Just 18 Months, This Backpack User Created A Secure Solution Designed For The City Dweller

Most of us play it safe. We put our passion on the back-burner and ponder the what-ifs – the life that could have been.

The minority stay put in their full-time job and work on their business as a side hustle, while sacrificing sleep and comfort for their imminent success.

Sarah Giblin belongs to neither of these groups, because she walked away from her job to follow her passion full-time. The 32-year-old could be called many things, and ballsy would be one of them.

It all began when an idea erupted in her mind.

Unlike procrastinators who would have hummed and hawed over its feasibility, Sarah decided to get cracking. Right when she hit her savings goal for prototyping, she handed in her resignation letter and launched straight into her new venture.

RiutBag R15 Blue
Image credit: RiutBag

The RiutBag

That new venture is called RiutBag, and it’s a revolutionary backwards backpack for secure city travel.

“I left my job in March 2014 with only my savings and this idea that urban backpacks are the wrong way round,” Sarah says.

Describing her resignation as an “extreme move”, Sarah felt that it was the only way to dragoon her into making her business work before exhausting her savings. It pushed her to complete the logistics of the RiutBags at an expeditious rate, and eventually advance to the crowdfunding stage.

RiutBag R15 Blue
Image credit: RiutBag

The bold move paid off.

People from around the world were using the RiutBags within 12 months of Sarah leaving her job.

Hidden Zips Against Your Back

Strolling down with a bag on our back in a crowded street is a tricky feat. A mere look at a densely populated city sends us into a paranoid state, with dozens of irrational thoughts floating around in our head.

The RiutBag is a whip-smart solution to our incessant worrying – it’s equipped with hidden zips and pockets. These openings are against our back, which also makes them inaccessible to the people walking behind us.

This year, the startup released two new RiutBags: the R10 and R15. Both editions are laptop backpacks with well-designed features like a trolley suitcase strap, and a D-shaped pocket that holds our smartphone, passport, and train tickets.

RiutBag R15 Blue
Image credit: RiutBag

A Calm City Travel Backpack

It would be unjust to pigeonhole Riut as an anti-theft bag. It sends a negative message, when it’s so much more than it looks. “It makes a big difference whether you’re using a backpack for ‘calm city travel’ like the RiutBag, or an ‘anti-theft’ backpack,” Sarah adds.

Ever since RiutBag launched its inaugural Kickstarter campaign, a plethora of similar brands have been cropping up. Sarah thinks it’s a serious issue everyone needs to address: these anti-theft brands are exacerbating people’s fear of crime.

“That’s not a positive message for the world and not something I support,” Sarah says with conviction.

RiutBag R15 Blue
Image credit: RiutBag

Admittedly, these brands set out with an honest intention, but Sarah makes a good point: is it a step in the right direction?

16% Experience Theft, 80% Worry About Security

“The difference is this: do you want to use design positively to reduce stress and adapt to city life? Or do you want to feel defensive and think about theft daily? The first is the way to go.”

When Sarah created the RiutBag, she had one goal: to axe the fear of crime in urban travellers.

“In many developed countries, our fear of crime is much higher than the actual rate of crime. In part this makes sense: we commute, live and travel together closely in populated cities. We also carry unprecedented amounts of technology and data with us,” Sarah explains.

RiutBag R15 Blue suitcase
Image credit: RiutBag

After researching and polling users, Sarah found out that 16% of people have experienced theft whilst travelling, and 80% worry about the security of their belongings.

“The gap is too great,” Sarah adds.

In the case of the RiutBag, design holds the key to security. “When you add up the benefits of feeling calm over the many years that we commute and travel in busy cities, this will have a positive impact on the RiutBag users and the people who travel around them.”

RiutBag R15 Blue
Image credit: RiutBag

Internet-Connected Users

Riut, which stands for Revolution In User Thinking, relies on teamwork and user feedback. There’s always room for improvement and every bag has the potential to grow into a better version.

“I’ve made this part of my business model by asking RiutBag users for positive and negative feedback, so I always know what I need to be working on next.”

Every RiutBag user has the chance to pitch in their ideas and Sarah makes it a point to incorporate these feedbacks into her creation. “I build this user thinking into my future designs.”

RiutBag R15 Blue hidden zips
Image credit: RiutBag

Like any indefatigable entrepreneur, Sarah spends her time constructively. She reserves her free time for brainstorming extra improvements for the RiutBag; and on top of that, she has a habit of cycling and walking around cities to observe how people move about.

“I take my sketch pad and try to solve the problems I see,” she says about her process.

“By increasing individual RiutBag users’ quality of life by turning the backpack around, I’m working with users to making my own positive dent in the universe. The RiutBag also shows us that mundane objects can be updated by normal people, and sometimes the answer is the opposite to the one you’d expect,” Sarah continues.

RiutBag R15 Blue D-pocket
Image credit: RiutBag

Marrying Innovation And Entrepreneurship

A self-described user entrepreneur, Sarah believes regular folks have the capacity to solve daily life problems in the world – a sentiment that aligns with Kickstarter’s mission.

“Rather than breaking into new markets – like Elon Musk, a hero of mine – I’m rethinking old markets, based on the objects I’ve used every day of my life.”

“Users are best placed to spot problems and come up with solutions. The solutions that we come up with are likely to be better than those created by the biggest companies in the world,” she shares.

Image credit: RiutBag

The RiutBag Kickstarter campaigns may have ended its run for now, but the memory of 2,500 backers chipping in to bring Sarah’s ideas to life will invariably remain vivid in her mind.

Before launching RiutBag, Sarah was studying political science and working in the financial sector. The backpack entrepreneur is living proof that we don’t need to have formal training to succeed in a new career path.

Sarah took the leap and stuck with it. But it’s really her resilience, spirit, and authenticity that led her to create a revolutionary product that’s enkindling a remarkable sensation in the world.

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