News Reader

Google Announces The Top 10 Singapore YouTube Ads That We Didn't Skip After 5 Seconds

Ah, YouTube ads and our love-hate relationship with them.

While some give you the option to skip them after 5 seconds, there are those which you need to sit through before you can watch the video you picked.

And sometimes, those 5 seconds can be excruciating enough.

But there are those which aren’t exactly half-bad, and showcase the creativity of the ad agencies and video teams behind them.

Google has just released its YouTube Ads Leaderboard for the first half of 2017, showcasing the top 10 “most creative ads that resonated with Singaporean viewers”.

Said Stephanie Davis, Country Director for Google Singapore:

“Singaporeans love their online videos more than ever.”

“With YouTube reaching more than 4 million people in Singapore every month, brands like Gillette, Singtel and DBS continue to use online video as a powerful medium to engage their audiences. The latest YouTube Ads Leaderboard demonstrates that Singaporeans are constantly looking to YouTube for music, entertainment and the best deals.”

Collectively, the 10 videos have more than 2.4 million views.

YouTube​ ​Singapore​ ​Ads​ ​Leaderboard​ ​(January​ ​-​ ​June​ ​2017)

However, I also noticed that while all on the list have a high view count, not all of them are as well-‘Liked’.

Thus, to make the list more informative, I’ll be adding in the Likes/Dislikes next to the videos as well.

1. [Singapore]​ ​Gillette​ ​Salutes​ ​the​ ​NSman​ ​in​ ​You​ ​-​ ​Long​ ​Version

Brand/Agency:

Gillette

Engagement:

Views – 519,236

Likes – 1,324; Dislikes – 435

2. SPARKS​ ​mini-series​ ​–​ ​Episode​ ​6:​ ​New​ ​Beginnings

Brand/Agency:

DBS

Engagement:

Views – 384,391

Likes – 584; Dislikes – 310

3. McDonald’s​ ​Seoul​ ​Spicy​ ​Burger​ ​(30s)

Brand/Agency:

McDonald’s

Engagement:

Views – 358,495

Likes – 686; Dislikes – 485

4. Deja​ ​Cashback​ ​Comparison

Brand/Agency:

Deja App

Engagement:

Views – 256,573

Likes – 46; Dislikes – 37

5. Together​ ​Apart:​ ​Beijing,​ ​Mumbai,​ ​Tampines

Brand/Agency:

Gov Singapore

Engagement:

Views – 213,881

Likes – 209; Dislikes – 119

6. Celebrate​ ​Togetherness

Brand/Agency:

Singtel

Engagement:

Views – 181,761

Likes – 91; Dislikes – 29

7. Our​ ​Everyday​ ​is​ ​Defending​ ​Yours​ ​(The​ ​Naval​ ​Diver)

Brand/Agency:

Ministry of Defence Singapore

Engagement:

Views – 158,268

Likes – 170; Dislikes – 8

8. BTS:​ ​Happy​ ​Can​ ​Already!​ ​with​ ​Chee​ ​Hong​ ​Tat

Brand/Agency:

Gov Singapore

Engagement:

Views – 103,465

Likes – 13; Dislikes – 7

9. Singaporeans​ ​Try:​ ​Reacting​ ​To​ ​Their​ ​Resumes​ ​|​ ​EP​ ​98

Brand/Agency:

The Smart Local for Jobstreet

Engagement:

Views – 198,907

Likes – 1,721; Dislikes – 58

10. Shop​ ​as​ ​you​ ​are​ ​with​ ​RedMart

Brand/Agency: 

RedMart

Engagement:

Views – 99,911

Likes – 3; Dislikes – 0

Capturing Our Attention Beyond The 30-Second Mark

While it’s evident that certain videos created a better impression on their viewers (seen from the ratio of likes to dislikes), it’s important to note that YouTube only records a view after 30 seconds, meaning that the ones on the list had a great retention rate – at the very least.

Advertisements simply need to be more clever to retain our goldfish-like attention spans, and agencies could very well take a leaf from these 10.

Which one was your favourite? Let us know!

 

Subscribe to Vulcan Post Newsletter

Stay updated with our weekly curated news and updates.