Video entertainment platform Viddsee has recently ventured into original content creation with the launch of a new arm called Viddsee Studios.
Singaporean filmmaker and producer Kenny Tan will be spearheading this new initiative.
In line with this direction, Viddsee is also partnering with the Info-communications Media Development Authority (IMDA) to develop original content with local content creators for the platform, brands, and media organisations.
This partnership will see five new original series slated for release, and will be distributed on Viddsee’s platforms.
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“IMDA’s partnership with Viddsee enables content creators to combine the art of creative storytelling techniques with audience insights powered by data science. This will empower them to create even more impactful stories that will resonate with audiences,” said Dorothy Lai, Director, Public Service Media & Assessment, IMDA.
“We look forward to a strong line-up of local content for Singapore viewers through this partnership.”
Taking On A New Direction
Previously, the company has only focused on curation, content distribution and audience development.
Nonetheless, it has garnered 1 billion views globally, by utilising data and insights to grow its viewership and to optimise content discovery.
“In line with our mission of empowering storytellers, this is an exciting evolution as we move from curation to creation, for both our company and community of content creators,” said Viddsee co-founder and CEO Ho Jia Jian.
“With Kenny’s wealth of experience as a digital media producer, we believe there will be greater collaboration and opportunity for content creators to tell more stories.”
Sharing the same sentiment, Kenny said that he is looking forward to explore the creative potential in Viddsee’s community of content creators in this journey.
“We’ll be empowering this creativity upon the company’s data-driven approach in distribution within the digital space, to further elevate local stories for a global audience,” he added.
Featured Image Credit: Viddsee