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Twitter sets sights on Asia, might be opening an office in Indonesia

Earlier yesterday, Twitter’s newly appointed head of content for APAC and EMEA Christel Quek was in Jakarta and met up with some of the local bloggers and influencers in the capital of Indonesia.

According to Daily Social, one of Indonesia’s leading technology blog, during the meet up, Christel hinted that setting up an office in Jakarta is “not out of the question”, given that Indonesia is the “second most important country to Twitter, and may be the most important in a two or three years”.

Photo Credit: Christel Quek
Photo Credit: Christel Quek

Twitter has been actively expanding its reach in Asia, and while the core team is based in Singapore, they do not have an office presence here yet. The team has grown to over 30 people in Singapore, and they primarily focus on advertising sales.

Daily Social’s editor’s also pointed out a few key statistics about Twitter users in the country:

  • Jakarta is the leading Twitter city by user activity.
  • Indonesians are among the fastest people to embrace Twitter.
  • Among Twitter’s 240 million monthly active users, Indonesian accounts make up “at least 20 percent of that” with “76 percent on mobile”.
Christel Quek. Photo Credit:  Fluffy Links
Christel Quek. Photo Credit: Fluffy Links

#TwitterPower program to come to Indonesia

During the casual meet up too, Twitter APAC Head of Content Christel also mentioned that she will be implementing a program called #TwitterPower for Asia. TwitterPower is a program to engage Twitter’s power users in the region, to create value for the users and for them to add value back to Twitter itself.

We’re going to be building up content destinations on Twitter and we want to see how we can amplify your voice on our platforms to give you guys more reach, more influence, and also better opportunities for our global audience.”

As reported by Daily Social, over the next few months, Twitter will be holding a number of “Power Tweet Ups” in Indonesia and across the region to learn what role Twitter plays among various communities and if there’s anything Twitter can do to enhance reach, activities, and interaction.

So we definitely expect to hear more news and events from Twitter around in Singapore as well as Southeast Asia, and look forward to connecting with the team.

Also read: Have you ever wondered who created hashtags and why he did it?