The telco war has been heating up, with industry players ramping up offerings for data-hungry consumers in Singapore.
In March, Singtel launched a SIM-only plan called GOMO that offers 20GB data, 200 minutes of talktime, 200 SMSes and free caller ID for $20/month.
Earlier this month, StarHub also rolled out a new no-contract SIM-only plan called giga! which offers 25GB data, 1000 minutes of talktime, 1000 SMSes, free incoming calls and caller ID for $25/month.
Following these new offerings, local telco M1 is replacing its existing 19 plans with one base plan each for SIM-only and handset bundles from today onwards.
According to M1, this move is an attempt at simplifying its mobile offering — to give customers greater flexibility and personalisation through a customisable mobile plan.
The SIM-only contract-free base plan starts from $25 for 30GB data, and the handset base plan starts from $30 for 12GB data.
Both plans also offer unlimited weekend data, unlimited free calls to 3 M1 numbers, and unlimited music streaming on Spotify.
Subscribers can further tailor their mobile plans by adding on more data, talktime, SMS, roaming pack, and other value-added services depending on their expected usage and need.
Existing M1 customers can download the My M1 app or call the customer service hotline at 1627 to check if they are eligible to change to the new plan.
M1 customers can also choose to have their SIM card and handset delivered to their doorstep for free after signing up for a new mobile plan online.
“We believe that our customers deserve true value and to pay only for what they need. These easy-to-understand and easy-to-build plans allow our customers to make their own decisions and build it just the way they want,” said Mr Manjot Singh Mann, CEO of M1.
“Since the recent acquisition of M1 by Keppel Corporation and SPH, the M1 team and shareholders have been working hard to crystallise our transformation strategy across all areas of our business, with the primary aim to deliver the best possible customer experience and simplification of the customer journey. Today’s launch marks the start of the transformation and will pave the way for many more exciting offers in the months ahead.”
Featured Image Credit: M1