Your H&M shopping spree might just become 10 cents more expensive – if you opt for a bag for purchases.
The initiative will start from 25 July as part of H&M’s bid to reduce the use of plastic in the long run.
If you feel bad about requesting for one, you might be heartened to know that all proceeds collected from the charge for plastic and paper shopping bags will be donated to WWF Singapore’s Plastic ACTion (PACT) initiative.
Customers can also purchase reusable bags from H&M stores if needed.
H&M will be the first fashion retailer to the PACT initiative, and is said to be “committed to eliminating unnecessary packaging, transitioning to reusable materials and using recycled plastic in its packaging by 2025”.
Other firms that have committed to the initiative include Pastamania, SaladStop!, Wildlife Reserves Singapore, Udders, The Lo and Behold Group, and more.
Said H&M’s country manager of Southeast Asia, Mr Fredrik Famm: “To create a more sustainable fashion future, we need to take the lead by tackling some of the most significant challenges that are facing our planet and society.”
“Through this partnership with WWF Singapore, we want to encourage our customers to reduce waste and consequently find long-term sustainable solutions for our ecosystem.”