[Update: 7 November 2019, 12.10pm]
Grab has recently partnered with Heineken to deliver beer to your doorstep.
Today, it announced that beyond Heineken, you can also order booze from Tiger, Guinness and Strongbow from Drinkies via GrabFood.
And from now until 13 November 2019, you can get a 37% discount when you purchase a 4-pack Tiger Crystal (325ml) at $8 instead of the usual $12.90.
This alcohol delivery service is available everyday (including public holidays) from 9am to 10.30pm.
Ride-hailing firm Grab announced today that it has partnered with brewing firm Heineken to leverage its services to get it across the ‘last mile’ to its customers in Southeast Asia.
The core focus of the deal is to drive demand and sales for Heineken beer and cider brands across the region.
Under this partnership, Heineken will launch an online specialty store, which allows users to get Heineken products delivered to their doorstep via GrabFood and pay for them with GrabPay.
This new service will kick off in Singapore and Vietnam at the end of September, followed by other regional markets such as the Philippines, Thailand, Myanmar and Cambodia.
In addition, Heineken will leverage Grab’s marketing services and use its business services for internal employee usage.
For one, it will make Grab a preferred transport option for its employees in Southeast Asia.
It currently employs over 85,000 employees across more than 70 countries.
“This initiative […] opens a whole world of opportunities for us – from introducing innovative ways of launching new products to giving consumers new channels to buy our products,” said Dolf van den Brink, president of Heineken Asia Pacific.