In the spirit of April Fool’s yesterday, Singapore’s e commerce site Zalora sent out an email newsletter to all of its subscribers, introducing their selection of floral dresses.
The email newsletter caught our attention, and we will let it do the talking:
We have to hand it to Zalora, and of course, the male model who agreed to the shooting of the photos. Of course, as one of the leaders in the online shopping space in Singapore, Zalora has to constantly come out with new and fun ideas to keep attracting as well as retaining their customers. This is especially the case when several other major e commerce giants are eyeing a piece of the Singapore online shopping pie, notably, Japan based Rakuten.
Compared to new website Rakuten Singapore, Zalora has just turned 2 this March. To show the customers and readers more about the team behind us, they have also produced a short film highlighting the fun team and company culture.
Zalora definitely looks like a fun team!