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AMD EPYC™ Challenges Its Rival In The Server Space

[This is a paid article with VSTECS.]

Advanced Micro Devices (better known as AMD) has been in the processor market for more than five decades now.

In 2017, AMD released its first generation of AMD EPYC™ server processors, codenamed Naples. These processors offered end-users better performance per dollar, helping them to maximize their IT investments and achieve better total cost of ownership (TCO) and ROI.

Aside from just offering better performance to end-users, AMD also takes security very seriously.

It has a proven track record of server processors offering enhanced security, so much so that industry leaders such as Google are using AMD-based servers to power Google Cloud. And it’s not just the security that they’re benefiting from.

Below we dive into why titans of industry are moving to AMD-based servers to save on CAPEX and OPEX, whilst boosting performance and maintaining that world-class security.

Here’s a short video on how Linode, one of the world’s largest independent open cloud provider, utilises AMD EPYC-based servers to deliver affordable cloud solutions to their customers:

Packing More Performance With A Smaller Form Factor

The AMD EPYC™ server processor is now in its second generation, codenamed ROME.

ROME is the first x86-architecture server processor based on 7nm process technology that offers up to 64 cores per processor.

This has resulted in a better price-to-performance ratio for the short term, with highly competitive offerings containing more performance, more cores and better IO with long term benefits such as lower electricity consumption, giving customers unbeatable TCO.

One example of an AMD EPYC™-powered server is the HPE ProLiant DL325 Gen10 Plus which was born through HPE and AMD’s partnership. The ProLiant DL325 Gen10 Plus is a 1P,1U (1 Processor, 1 Rack Unit) server that delivers 2P performance at 1P TCO.

Note: In a test by HPE, they recorded that the HPE ProLiant DL325 Gen10 Plus has a 36% improvement for the price to performance than the previous 2P virtualisation world record holders.

A variant of the HPE ProLiant DL325 Gen10 Plus with an AMD EPYC processor / Image Credit: HPE

Reducing Cost Without Sacrificing Performance

In a case study conducted by AMD and Market Group (an international e-commerce advertising company), Market Group found that the customers could save 25% of their power usage and achieve 40% greater core density by switching to HPE ProLiant DL385 Gen10 and HPE ProLiant DL385 Gen10 Plus servers using second generation EPYC processors .

With the servers taking up less space in server racks compared to other 2P solutions, they require fewer components to run. The same study found that the transition reduced customers’ overall operational costs by 40% too.

28% More Energy Efficiency

The HPE ProLiant DL385 Gen10 Plus is currently the leading 2P server when it comes to energy efficiency.

One of the variants of the HPE ProLiant DL385 Gen10 Plus with AMD EPYC processor / Image Credit: HPE

According to HPE, the HPE ProLiant DL385 Gen10 Plus is also 28% more power-efficient compared to the previous generation of AMD-powered servers, helping to save on energy costs.

Security Matters, Especially To Those Who Need It

AMD EPYC™ processors also feature additional security measures that can give customers confidence that their data is safe.

It also features AMD Secure Processor, which creates a hardware root of trust that helps protect confidentiality and integrity of data with minor impact to system performance. 

Along with AMD’s Secure Memory Encryption, the data will be safe and secure from cold boot and physical attacks through the full system memory protection.

When combined with Secure Encrypted Virtualisation (SEV), a set of AMD technologies that help protect virtual machines with one of up to 509 unique encryption keys known only to the processor, AMD EPYC™ processors provide the most secure solution for customers.

In an interview with CRN, Nelly Porter, a lead product manager at Google Cloud said that the ease-of-use and low-performance impact of AMD’s Secure Encrypted Virtualisation (SEV) were some of the main reasons they chose AMD to protect their confidential virtual machines (VMs).

They’re the only server vendor to be recognised by Marsh Cyber Catalyst, a global leader in insurance broking and risk management.

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By opting to go for AMD-based servers like the HPE ProLiant DL325 Gen10 Plus, your company will be getting competitive performance against other 2P servers while paying for only 1P economics.

Here’s a quick recap featuring Dr Lisa Su, AMD’s CEO along with guests from HPE, Twitter and Google during the launch of AMD’s second generation EPYC™ processors.

This is the best chance to purchase your company servers now, as HPE is running a promo (ends on November 30) with VSTECS, an official distributor for HPE products in Malaysia.

You can check out their AMD-based HPE server offerings here.

Examples of the AMD exclusive promotions that VSTECS are running

Register your interest below to request more information from VSTECS.

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  • For more info on VSTECS’ HPE Promotion, click here.
  • The promotion ends on November 30, 2020.

Featured Image Credit: HPE

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