Lifestyle

This ad makes us want to buy a pair of Adidas because it's cool again

Adidas has always been relatively quiet in their marketing, well at least to us.

However, the company yesterday launched a new Adidas Originals team-ups marketing campaign which caught our attention.

Here’s the excerpt from their Singapore Facebook page.

“Here’s the first of our adidas Originals team-ups, where we find originals throughout Singapore. Featured this week is Wheeler’s Yard, a fixed-gear bike workshop and cafe. We have prize packs of a pair of adidas ZX and lunch for you and a friend at Wheeler’s Yard to give away. To win, just comment on this post and tag the friend you’d like to bring.”

Wheeler’s Yard is pretty cool: The Bicycle Atelier is a workshop space that features handmade frames from talented master craftsmen. Other than appreciating the custom made bikes available there, it is also a nice place for you to hang out with your friends and get a different kind of experience in urban Singapore.

Cycling enthusiasts apparently also hang out at Wheeler’s Yard.

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Wheelars yard

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If you are headed to Lorong Ampas in Singapore, Wheeler’s Yard is definitely worth checking out. It would be cool if you are going with a pair of Adidas too.

Also read: Cycling will never be the same again, here’s why: Invisible Helmet

 

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