Adidas has always been relatively quiet in their marketing, well at least to us.
However, the company yesterday launched a new Adidas Originals team-ups marketing campaign which caught our attention.
Here’s the excerpt from their Singapore Facebook page.
“Here’s the first of our adidas Originals team-ups, where we find originals throughout Singapore. Featured this week is Wheeler’s Yard, a fixed-gear bike workshop and cafe. We have prize packs of a pair of adidas ZX and lunch for you and a friend at Wheeler’s Yard to give away. To win, just comment on this post and tag the friend you’d like to bring.”
Wheeler’s Yard is pretty cool: The Bicycle Atelier is a workshop space that features handmade frames from talented master craftsmen. Other than appreciating the custom made bikes available there, it is also a nice place for you to hang out with your friends and get a different kind of experience in urban Singapore.
Cycling enthusiasts apparently also hang out at Wheeler’s Yard.
If you are headed to Lorong Ampas in Singapore, Wheeler’s Yard is definitely worth checking out. It would be cool if you are going with a pair of Adidas too.