The Chinese smartphone company was founded in May 2018 by Sky Li, former vice president of Oppo. Both brands are owned by BKK Electronics.

Published 2021-01-13 17:29:56

At a time where the fight for market share in the global Android smartphone market was thought to be over, it is difficult to imagine a new entrant posing a significant challenge to existing smartphone brands.

This is especially so when it takes hundreds of millions of dollars in R&D as well as marketing expenses to capture market share in the competitive smartphone market.

However, over the past 2 years, a new smartphone brand has quietly snuck into the market and is slowly capturing the Android market share.

While it may not be a popular brand yet, realme has shipped 10 million phones globally in the first 14 months of its founding, a mighty feat for a young company.

In that time frame, realme has launched 11 smartphones which includes realme 1, realme 3 Pro, realme U1, realme C2 and realme X, among others.


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