In April 2016, Alibaba invested about US$1 billion into Lazada, in a deal that made it the e-commerce platform’s controlling shareholder.

Jae Chia  |  SG
Published 2021-07-21 17:04:33

Singaporeans are no stranger to e-commerce and online shopping, especially during the past year.

Due to the Covid-19 pandemic, Singapore witnessed an e-commerce boom, with consumers purchasing everything from groceries to household appliances online.

When it comes to e-commerce marketplaces, two platforms — Lazada and Shopee — reign supreme.

Singaporeans would also be familiar with both e-commerce platforms vying for customers’ attention, each offering more lavish deals or games to keep customers coming back.

Lazada’s shopping festivals such as the 11.11 and 12.12 campaigns regularly manage to generate a sizeable amount of interest from customers. Many would also remember Lazada’s iconic 11.11 advert fronted by Korean idol Lee Min Ho.


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