Singaporean production company Night Owl Cinematics (NOC) is shedding its old image.
A decade after it was founded, NOC is pivoting from an influencer-led company to a content-driven one, shared co-founder Sylvia Chan in an interview with Marketing-Interactive.
The business has launched a new website recently and wants to become a 360-degree content hub.
Sylvia made the headlines of local and overseas news publications last year after she was allegedly said to have abused and mistreated her employees. The negative public image caused major brands to stop working with the production company.
“We want to be more content-led. We want to be an incubator of ideas and be creators of meaningful content. The team is aligned on this new direction,” Sylvia said.
On what being a content-led business means, Sylvia said that NOC wants to spend time doing more impactful content that is sharper and stronger in its messaging. For a start, it will be expanding its offerings to videography and journalism. According to Sylvia, the company has close to 30 employees now.
The business will also work with clients that share similar goals and have a more “conscious and intentional messaging”.
NOC will be looking at collaborations too, which Sylvia thinks is key to taking the business to “greater heights”.
Sylvia returns
The co-founder of NOC had to deal with the frenzied backlash from netizens when an anonymous blog surfaced last year and alleged that she was ill-treating her employees.
There were also personal and business disputes between Sylvia and her ex-husband and NOC co-founder Ryan Tan that became hot button issues discussed among the online community.
Sylvia has since made a public apology and has taken herself down NOC’s artiste lineup.
Ryan “no longer involved” with NOC
In an Instagram post published on his personal account last week (Jan 19), Ryan said that he is “no longer involved with the company that he set up 3,274 days ago”.
The content creator gave special mention to the popular food review series “Food King” which he hosted with ex-talent Aiken Chia and YouTuber Dee Kosh as one of the projects that gave him amazing memories while producing it.
He gave thanks and said he hoped that those who have left his life can “let go and move on” and that he will continue to protect and care for those that remain in his life.
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Featured Image Credit: Night Owl Cinematics, Sylvia Chan’s Instagram.