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We chanced upon a soon-to-be launched mobile app called Fuzzie, and we thought we’d share it with you.



According to its description, Fuzzie is an app that allows you to simply send a gift to your friends and family.

Revenue Model

The easier way: through advertising and feature listings of brands on the app. What this means is that brands pay a small fee to Fuzzie for a boost in brand visibility on the app. Or, for every successful gifting and redemption, Fuzzie takes a small activation fee. Fuzzie could also earn a transaction fee if some of the gift cards needs to be purchased through its platform, making it a mobile commerce platform that could turn into something bigger.

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What attracted me to the website in the first place was the appeal of its visual design. Striking in a quirky way (that Star Wars bear!), the upcoming app will feature a carded layout, allowing you to simply click on and send gifts to your friends and family — and I can’t wait to check it out.

Perhaps the most important question is this: would I use it, and what would motivate me to do so? If the app could be synced to my Facebook profile, and allows me to easily send or schedule a birthday gift to my friends, that would be super helpful.

One of the pain points about Facebook’s birthday reminders is that it only reminds you of your friends’ birthdays on the day itself. By then, you would most likely have forgotten about getting them gifts. Facebook used to experiment with letting users send virtual birthday gifts — which I thought was cool — but it was reportedly shut down so that it could focus on the Facebook “buy” button.

The now defunct Facebook gifting feature. Image Credit: TheNextWeb
The now defunct Facebook gifting feature. (Image Credit: TheNextWeb)

If Fuzzie could bring that back, it might prove to be a good move for the app. Imagine extending that function to allow users to gift friends with presents for baby showers, weddings (which you may or may not be able to attend), graduation ceremonies, promotions (leveraging on Facebook’s life events feature) and et cetera.

The quality of brands hosted by Fuzzie is important too, and it seems like the app is focusing on getting that right before launching the app. So far, some of the names onboard include Fred Perry, OverEasy, Tiong Bahru Bakery, and a handful of other classy brands. To be honest, the direction of brand curation is something that excites me as well.

Potential: 5/5

Would it work? From the looks of it, the Fuzzie team seems to have much of their work figured out, and if it launches with a bang, I think it might get a lot of traction. Definitely one of the new apps that we will keep a keen eye out for (we also can’t wait to find out who’s behind the sexy new app).




P.S. Fuzzie should totally add a mailing list subscription to its homepage.

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(UEN 201431998C.)

Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)