It is great to see startups are starting to show their support for Breast Cancer Awareness Month. Firstly we have MyTeksi who recently launched the #GrabitBeatit campaign to promote breast health awareness and educate women on the importance of self-examination.
Now an online fashion marketplace startup CLOSETStyles, which allows you to earn money by selling your preloved items, is working together with Malaysian International Model and actress Amber Chia, to raise awareness of the fight against breast cancer.
Starting from October 10, you will be able to purchase Amber’s clothes, accessories and shoes through the CLOSETStyles app. Besides Amber, four other local celebrities—Julie Woon, Soo Wincci, Megan Tan and Fiqa Liyana Chong—are also joining the movement to support the campaign that’s aptly named “Sell for a Cause 1.0”.
You will be able to find a total of 800 over items for sale on the CLOSETStyles mobile app for the purpose of this charity drive. Some of the highlights of “Sell for a Cause 1.0” include Amber’s autographed book titled “Supermodel’s Secret to Success” which is a gift to all who bought her items, and Soo Wincci’s designer gowns. Amber is also selling her Jaspal and Fendi sunglasses.
Kam Ling Fong, the founder of CLOSETStyles, remarked, “Amber instantly agreed to use our mobile shopping platform to extend Sell for a Cause’s reach beyond traditional fundraisers like flea markets. Everyone can now easily view, share and purchase all these items for a good cause from the palm of their hands and across Malaysia.”
Amber wanted to find a meaningful way to raise awareness for this breast cancer campaign; she said, “When I hear about CLOSETStyles’ fashion shopping app, it suddenly clicked. Now anyone with a smartphone can buy, share and sell their clothing to raise money for this good cause.”
Breast cancer is a serious disease that can actually be prevented with the right measures. Prof Dr Zaharah Aiyub, the president of BCWA commented, “Early detection saves lives. The late detection of breast cancer is, among others, due to lack of awareness on the importance of early detection.”
All sale proceeds will go to the Breast Cancer Welfare Association Malaysia (BCWA) to support breast cancer awareness. “There’s cash in every woman’s closet. CLOSETStyles believes there is an average of RM2500 worth of unwanted fashion and accessories in woman’s closet. Now imagine if we turn them into cash, it would be in billions that many unfortunate could benefit from,” said Kam Ling.