Lifestyle

#GrabitBeatit: MyTeksi's Latest Campaign Urge Women To Be Aware Of Their Lovely Lady Lumps

According to the Malaysian Oncology Society (MOS), breast cancer is the most common kind of cancer in women, where 1 in 20 of Malaysian women will get breast cancer in their lifetime. This October, which is Breast Cancer Awareness Month, GrabCar and the Breast Cancer Welfare Association (BCWA) are joining hands to promote breast cancer awareness by coming up with a worldwide campaign called #GrabitBeatit.

In support of breast cancer awareness, GrabCar from MyTeksi (GrabTaxi) would like to remind women of all ages to examine their breasts with a regular self-examination. The team has released limited edition T-shirts designed by Pestle and Mortar to raise funds to support BCWA’s efforts to reach out to women in Malaysia and provide free breast examinations.

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How to purchase #GrabitBeatit T-shirts?

Starting from October 5 to 11 from 10am to 6pm, customers can purchase the shirt via the MyTeksi (GrabTaxi, if you’re in Singapore) app by selecting the #GrabitBeatit fleet icon.

1. Launch the MyTeksi app and select the #GrabitBeatit icon.

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2. Register for GrabPay (our cashless payment option) with your credit card details.

3. Insert the same delivery address in both the pick-up and drop-off fields. Under the ‘Notes to Driver’ section, indicate your shirt size: XS/S/M/L/XL/XXL

4. Tap on the BOOK NOW button and get the #GrabitBeatit T-shirt and schwag delivered to you.

GrabCar will deliver the T-shirts to customers for free. Each T-shirt comes in a special Pink Kit, comprising of a #GrabitBeatit instruction card for self-examination and badges. Each T-shirt is priced at RM 30 and all sale proceeds will go to the BCWA to raise funds to support breast cancer awareness.

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If you miss out on the delivery, don’t worry because you can also get the T-shirts from Pestle and Mortar stores in Bangsar Store & Penang Chapter and via their website throughout October. The T-shirts are also available on Zalora.my.

“With #GrabitBeatit, we hope women will consciously think about early detection of breast cancer—so that they can continue to lead active and fulfilling lives,” said a GrabCar spokesperson.

Early Detection Leads To Happy Breasts

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Breast cancer can be very effectively treated when detected early.

“It can’t be stressed enough that early detection saves lives. If a woman detects breast cancer at an early stage, it is easier to treat and less costly. We need to engage more people in a dialogue about breast cancer by sharing messages of hope and inspiration,” said Prof Dr Zaharah Aiyub, the president of BCWA.

To encourage women to get screened, GrabCar is providing discounted rides to 15 breast cancer screening clinics from October 12 to 31. Women in Malaysia can use the promo code ‘GRABITBEATIT’ when booking a GrabCar with the MyTeksi app. On top of that, you can also participate in their creative photo contest and stand a chance to win awesome Christy Ng flats. You can check out this website for more information about the contest.

 

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