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You’ve heard it before.

The startup culture, startup working style. Startup this, startup that.

Why do millennials gravitate towards an office or company that operates in this kind of style?

Well we break down the appeal of startup culture for you.

Elements that attract millennials towards the startup culture and how they work:

1. Impactful Work

Millennials often want to see direct results from their efforts, and they are often not afraid to take that big leap. Most startup cultures give them the kind of platform to do so.

In larger companies like Fortune 500 ones, creating a big movement can take up more time compared to startups, who are not so risk-adverse.

Risk is what paves the way for change, isn’t it?

Even when there is change, the relation of direct involvement may not be as evident in a large company compared to a smaller startup company.

A lot of flak is given to the ‘rewards junkies’ millennials, but in some ways, that kind of mental process sets them up for a faster road to the company’s overall goal (though yes, risky).

2. Empowerment and Purpose

Even porpoises needs empowerment.

Startup cultures encourage empowerment in their business. They make sure to let people know that each opinion counts regardless who it’s from.

In startups, anyone can make a decision as long as it is beneficial for the company.

Millennials, with the state of their environments and era they grew up in, gave them the freedom to make their own decisions and work however they want.

This allows them to achieve the needed results and gives them a sense of empowerment. The general impression is that millennials do not like being ruled over with an iron will, and that they prefer to feel trusted that the job will be done well, and that their opinions and methods are respected.

Millennials often want to work for a purpose, rather than just how much money it could bring them (but of course a sustainable salary is always a priority).

Remember that providing for the family is rarely one of their career goals, but rather it is to work for a cause that they believe in.

That is just how they operate now.

3. Showing Off

It is common for startups to give attention towards the ability to learn, adapt and showcase.

This works in the millennials’ favour because they often are interested in showcasing their talent and the skills. This can be akin to them sharing their lives on social networks and receiving attention from it.

In other words, ‘they live for the likes‘.

An environment that enables them to show off their skills will build upon their confidence, and this results in millennials viewing their job as a lifestyle, not just merely a 9 to 5 daily routine.

It becomes something that ‘defines them’ as individuals.

Their liking towards showcasing talent also feeds upon their ability to be flexible and work across different areas on a job.

Since startups often focus on lean functionality, the millennial mentality could be great assets as they often like to connect the dots between their tasks, life and networks.

This then results in higher levels of adaptability, due to that insatiable will for making everything seem proper for ‘sharing purposes‘.

“Everything must look great because this is what defines me as a person and what I do.” – Most millennials

How can employers take up these elements to better attract millennial talent?

1. Opportunity For Meaningful Work

Don’t be this guy.

When millennials are given the autonomy to resonate their values with the companies’ values, it boosts their passion which results in them going above and beyond, exceeding expectations all for the company’s success.

So for example: if employers could allow more time for millennials to spend maybe a day to two in a week to work on aspects of a task that they truly enjoy and serves a purpose to them, then there is a high chance of a positive shift in the company coming your way!

The art of trying to incorporate a millennial’s value with a job could be very rewarding not only for the millennial, but also for the company.

2. Interactive Training

Since millennials often use any ways they can to complete a task such as using YouTube, or collaborative programs, employers could also take this as an opportunity to introduce more programs that have an interactive style rather than a one-way program reminiscent of a supervisor just instructing an intern.

Fast-paced but effective training programs also appeal to millennials as they are able to keep their attention. It also requires them to be on their feet in producing results rather than ones which drag on, resulting in a loss of interest.

Also keep in mind that millennials are often not the ones to pick up a book and do as it says. Thus, training that challenges their thoughts and requires them to provide active feedback and creative problem-solving could be very useful as well.

3. Flexibility

Image Credit: Reaction Gifs

In terms of attracting millennials, employers could also broaden their perspectives on results.

See, what matters is producing results, not how the results are produced.

Hence, employers could take that leap of faith in allowing millennials to work remotely, at a coffee shop and with flexible hours towards a certain tolerable extent.

This allows millennials to not only have a sense of responsibility towards their tasks, but it also reduces their bad stress and pressure. This in return enhances their acknowledgement towards their job as well as their loyalty.

Flexibility can be very hard to understand and can sometimes be seen as a gamble as well. However, with millennials, it can be useful to trust that just because one is in the office from 9 to 5, it doesn’t mean efficiency is present. Hence, allowing flexible hours could produce amazing results.


Here are our few ideas on how millennials relate to startup cultures and how employers could use this as a guideline on attracting and hiring millennials. Let the hunt begin!

This article was originally written by Nitiya with the title “Why Most Millennials Prefer Startup Culture Jobs” and was first published on Wobb, a job application platform for millennials who value the importance of good working culture.

Feature Image Credit: DaVita SOURCE

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© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)

Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)