Love, Bonito has become a household name over the years, proving that it’s not some obscure local fashion brand.
Founded by three friends – Rachel Lim, Viola Tan and Velda Tan (the latter two are sisters) – the brand started off as a blogshop called Bonito Chico in 2005.
E-commerce was still at a very nascent stage a decade ago, and they are one of the pioneers to start the blogshop trend in Singapore.
And they have since come a long way from teenagers hawking second-hand clothes online from their bedrooms.
Back then, selling clothes online was a way for them to earn extra pocket money, especially since their parents were affected by the 1997 Asian financial crisis.
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