Just shy of 9 months ago, GRVTY Media signed a partnership deal with digital marketing strategists Creme Digital as part of a larger goal to pursue meaningful engagement through an enhanced branded content marketing solution.
Since then, the content produced in collaboration with Creme Digital has reached a total unique audience of 6.8 million people, based on analytics reports generated by Creme Digital.
These were the product of many successful campaigns, where the collaborating teams got to meet and exceed the often rigorous and challenging client requirements.
Companies with more consumer-focused products are usually easier to market, based on their desirability or popularity. But what happens when the product is a little harder for the masses to relate to or understand? That’s where the challenge comes in.
Louis Yap, a Manager from Global Asset, a wealth management company, admits that for their type of product or service, it isn’t easy to narrate without it being too dry and boring. However he was pleased with the resulting content.
He also voiced approval of the accompanying report that he received once the campaign ended, saying that he now knows his audience better.
When it comes to traditional companies that are going online for the first time, it can also be intimidating to create content from scratch for marketing purposes.
What Jacky Chin, the Sales Director of Sissons found useful is the step-by-step guidance and effectiveness from an all-in-one solution.
Cutting A Wider Swathe In The Market
Seeing the success of the collaboration with GRVTY Media, KL-based publishing house Blade Digital Media recently announced they too will be partnering with Creme Digital.
Formerly known as Mongoose Pacific, Blade Digital Media is home to brands such as Time Out Kuala Lumpur, Time Out Penang, Esquire Malaysia, Expatriate Lifestyle and Essential Education.
The tech offered by Creme Digital will allow the partnership to produce content that has a larger audience reach, deeper engagement and better performance.
“We’ve been offering content marketing solutions for a while now and the one need we’ve not been able to address is the marketers’ struggle to understand and verify if the content produced is reaching the right audience,” said Karen D’cruz, Commercial Strategy Director of Blade Digital Media, in a press release.
“This partnership will enable us to offer clients real-time data to ensure the content we produce reaches the right target audience and drives engagement that matters.”
“Marketers often engage in branded content activities with publications which may not provide the right environment for their brands nor engage the right audience,” added Oliver Cheah, Managing Director of Creme Digital.
“Through our content marketing solution, they can now leverage Blade’s well-known publications and content expertise to drive quality audience engagement in environments that provide credibility and relevant brand association.”
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Disclosure: GRVTY Media is the parent company of Vulcan Post.
Feature Image L to R: Henrik Soderlund (Head of Technology & Trading, Creme Digital), Karen D’cruz (Commercial Strategy Director, Blade Digital Media), Oliver Cheah (Managing Director, Creme Digital).