GrabFood announced today that it has opened its first cloud kitchen in Singapore — yes, this means that it now delivers food to your tables and your doorstep.
Located in Hillview at Bukit Batok area, GrabKitchen brings over 10 F&B brands, including three new virtual restaurants.
Merchants include Wolf Burgers, CarversX, PlayMADE, Grandma’s Place, Thai Dynasty, Lady Boss Mala, Bowl & Grill, Waboru, dessertstory and Tiffin Wala (coming soon).
Justifying their merchant selection, Grab said that they conducted surveys which revealed that consumers in Northwest Singapore wanted a greater variety of healthy foods, burgers and local foods.
Specifically in Bukit Batok, bubble tea, mala, and soup were not only the most frequently searched for items on GrabFood, but also saw significantly higher consumer demand than merchant supply. When it comes to cuisine types, Japanese, Indian and Thai were the most sought after in the area.
Consumers in nearby Hillview districts such as Cashew, Bukit Batok, Bukit Gombak and Toh Tuck can have their meals delivered on-demand to their doorstep via the Grab app, or opt for self-pick up to save on delivery fees.
This new self pick-up feature lets users order their meals in-app before they even arrive at the outlet, improving the online-to-experience for customers.
Additionally, consumers can also opt to dine on-site at the GrabKitchen and order from different merchants in a single order for varied options.
Merchants Also Stand To Benefit
According to Grab, this cloud kitchen serves as an “experimental platform” for merchant-partners to introduce new food concepts and brands with significantly reduced risks.
Besides offering a space to operate, GrabFood also takes care of overall utilities management within the facility, as well as marketing support within the app to reduce the onset business challenges merchants face when they look to set up new outlets or even their first business.
While this is its first in Singapore, GrabFood already has 50 cloud kitchens across five Southeast Asian countries.
It will continue to expand its network of cloud kitchens, with “more to come in the first half of 2020,” said Grab in a media statement.
This would offer more merchant-partners the opportunity to expand with GrabKitchen at low cost and risk and with immediate access to Grab’s user base.
Commenting on the launch of Grab’s first cloud kitchen in Singapore, Dilip Roussenaly, Head of GrabFood Singapore said, “We’re honoured to open our first GrabKitchen in Singapore in partnership with many reputable merchant-partners who have chosen to expand together with us.”
“Together with our merchant-partners, we hope to bridge cuisine demand and supply gaps, complement and expand the variety of food options at different price points in the area, and offer them conveniently to consumers through on-demand delivery, self-pick up, or dine in.”
Featured Image Credit: Grab